The difference between a hoarder and a collector is organization. The same
holds true for the distinction between collateral creation and content
marketing. Creating and posting piles of "stuff" online is not the same thing
as cultivating and engaging an audience as a trusted expert and thought
Having a strong content marketing strategy can improve the effectiveness of
inbound marketing through all buying phases, from awareness through purchase,
and increase overall brand equity. Answering the following questions should
help guide your strategy successfully:
1. Who is my audience?
2. What can I offer that will interest my audience?
3. Does my offering tie back to the products/services I sell?
4. What is my brand voice/personality?
5. How will I distribute the content I create?
Having the answers helps bound what you should be creating, align content
with your o... (more)
August 5, 2009, Houston, Texas, USA - Texas Memory Systems, maker of the
World's Fastest Storage®, today announced the RamSan-6200, the fastest, most
reliable, and highest capacity solid state disk (SSD) system on the market.
The RamSan-6200 offers up to 100 terabytes of Flash-based storage in a single
40U rack configuration that can sustain a record 5 million input/outputs per
second (IOPS) with 60 gigabytes per second throughput while using a little
over 6 kilowatts of power. To achieve the equivalent level of performance
with hard disk-based storage arrays would require sever... (more)
October 27, 2009, Houston, Texas, USA - Texas Memory Systems, maker of the
World's Fastest Storage®, today announced that its RamSan-620 Flash Solid
State Disk (SSD) has submitted a record setting SPC-1 Result. The
RamSan-620 produced 254,994.21 SPC-1 IOPS with Average Response Time of 0.72
milliseconds all from a 2U rack-mount chassis. The RamSan-620 delivers its
performance at a cost of only $1.13 per SPC-1 IOPS. That SPC-1
Price-Performance is better than any competing RAID solution or Flash
“Texas Memory Systems is to be congratulated for producing an SPC-1 R... (more)
The Linux Foundation, the nonprofit organization dedicated to accelerating
the growth of Linux, today announced that Texas Memory Systems has become its
Texas Memory Systems designs and builds solid state storage systems for
accelerating enterprise applications. It uses the industry's leading storage
technology, PCI-e Solid State Drives (SSDs), to provide solutions to the IT
industry that allow for scalable, low latency messaging with high throughput.
These requirements are found today in financial services, social networking
and other High Performance Computing (... (more)
When it comes to marketing you could say that my head is in the cloud. Mind
you, that only applies if you are in the IT industry and you know what a
cloud is. In IT, cloud computing is basically infrastructure as a service.
The servers, switches, storage, applications, you name it, are somewhere else
and you don't need to own them to use them. You may not even care where they
are as long as you can use what you need, when you need it, and achieve a
Of course, cloud computing has similarities to the early days of
mainframe-based computing as well as the xSP and SaaS pr... (more)